Idea Napkin 2

Note: some things have remained the same as my first idea napkin

1) Who am I? Aspects that relate to my business concept

    Talents, passions, experience, and ambitions...

·       Gymnast – prior experience in elite athletics, now a student athlete on the UF Gymnastics team

·       Vegetarian passionate about eating healthy and helping others make good food choices as well – I put a lot of time and effort into fueling myself properly so I can do the best gymnastics I am capable of!

·       Food blogger who creates (mostly) healthy recipes and posts them on my blog Zest & Finesse

·       Media manager for aha Pure Foods – a Gainesville start-up soup company dedicated to spreading the message “food is medicine”

·       I’m ambitious, positive, and energetic

·       I strive to make the world a happier, healthier place

If I started this business, I would be able to combine several of my passions – namely athletics and eating healthy – to help others, which I find great satisfaction in doing.

2) What are you offering to customers? I am offering a meal delivery service to help athletes get the fuel they need, so they can focus more on training.  The details…

·       4 dinners per week ($32 total) for 1 or 2 people

·       With fresh produce and wholesome ingredients

·       Vegetarian with suggestions for added meat

·       Delivered in a package at the beginning of the week

·       Each dinner can be prepared in less than 20 minutes

·       Options to include pre-prepared lunches and healthy snacks

3) Who are you offering it to? I am offering it to anyone who works out a lot and has high nutritional demands, namely student-athletes, professional athletes, and.   They have busy lifestyles and strive to be fit, healthy individuals.  I imagine most of my customers would fall between the ages of 18 and 45.  There are people like this all around the world, but I would first focus my efforts on local customers in Gainesville.

4) Why do they care? Athletes will be able to spend less time worrying about getting healthy meals into their bodies, so they can focus more on training. This will ultimately help my customers reach their goals! 

5) What are your core competencies?  There are no other meal delivery services geared toward athletes on the market.  The greater balance of complex carbohydrates, protein, and healthy fats to enhance performance and recovery sets my business apart.  Other companies do not offer such benefits.   In addition, I will offer pre-prepped lunches and wholesome snacks as part of meal packages.  This is new to the meal delivery business.

Summary

I believe the elements of my business concept fit together very well.  My personal skills and experience harmonize perfectly with what I want to accomplish in this business.  As a student-athlete myself, I understand the motivations many of my customers share.  Thus, I have attempted to align my solution to what my customers care about, and I will continue to match up my offerings to their lifestyle and preferences. Lastly, I have found an unoccupied market niche to focus my efforts!

Feedback Memo:

The main concerns commenters made on my first idea napkin had to do with competing with existing services. Perhaps I did not do a good enough job describing what I am offering to customers on the first idea napkin, so I added to this section for clarity. I received multiple comments comparing my idea to DoorDash, Uber Eats, and other services of the like. However, what I am offering is more like Hello Fresh, Blue Apron, and Marley Spoon, but specifically formulated for athletes. In response to a comment made about competing with these brands, I have focused in on what sets my business apart: performance enhancing nutritional balance, vegetarian options, and additional products (healthy snacks and grab-and-go lunches).

Also, a few people made comments that they would totally use the product, even though they are not so-called “athletes.” Thus, I included all active individuals in my description of who I am offering it to.